Denim care

Good denim gets better with time. A little care keeps the color rich, the fit right and your favorite pieces going for years.

Washing

1. Wash less often. Airing out your denim between wears is usually enough.
2. Turn it inside out to protect the color and the surface of the fabric.
3. Use cold water and a gentle cycle with a mild detergent.
4. Wash with similar colors, especially the first few times, as indigo can bleed.

Drying

• Hang dry or lay flat, away from direct sunlight.
• Avoid the tumble dryer. Heat can shrink denim and weaken stretch fibers.
• Smooth out seams and pockets while damp so they dry flat.

Spot cleaning

For small marks, dab gently with a damp cloth and a drop of mild soap. Don't rub hard, as this can lighten the color.

Storing

• Fold jeans and skirts, or hang them by the belt loops.
• Hang jackets on a wide hanger to keep the shoulders in shape.

Stud and trim details

For pieces with studs, ruffles or ties, wash inside out in a laundry bag, or hand wash in cold water.